Wednesday, March 14, 2012

Create your personal brand and watch your confidence take off

By Kate Sykes, CareerMums

What were you like before you had kids? How much have you changed?

No doubt we were all less responsible, more selfish, and thought we had never been more tired from a hard week at work.

Those were the days - LOL.

For most of us, work and who we worked for defined us, gave us a sense of confidence, and a sense of place in this world.

Fast forward to now. Kids. Responsibilities. Selflessness. And never been more tired.

And for many currently at home or between jobs, you are no longer defined by your employer, your work title, your team of colleagues, your stakeholders, your clients.

Without realising it, you have a wonderful opportunity to create your own brand and use it to take you back into the workplace.

At the core of your brand is the belief in yourself and your abilities. You are constantly looking for fresh and innovative opportunities. You are a role model for your children. You are able to adapt and change.

Start thinking about these things:
  • What drives you?
  • What excites you?
  • What are you good at?
  • What do other people in your network think you are good at?
  • What personal traits are important to you?
  • What makes you happy?
  • What are your weaknesses?
  • What do you like about yourself?
  • What aspect of yourself would you like to improve?
  • How do others perceive you?

Give yourself a colour and a name if you like. Maybe keep it to yourself though :)

By creating your own personal brand, you become a stronger and more confident candidate when returning to the workforce.

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